I was sitting in front of the laptop busy tweeting when I received a direct message from this lady. Well, she asked me what do I think about her Twitter account, and I started off giving my professional opinion since I thought she knew exactly what I was doing by viewing my profile.
I was looking at her profile, links, and hashtags when she posed this question, so this conversation motivated me to revisit the question of why do we do need websites and what is the importance of being ranked on the main Search Engines for example Google?
A website has become an essential tool in business. We can not argue the fact that if we don’t expand our business digitally our business will be under a lot of pressure to survive, we need to be out there digitally to expand.
We also need to become competent in what we are doing. Incompetence is going to be our downfall if we do not become knowledgeable about the new developments and strategies.
A website can become a real headache if we do not know what we are doing and why we are doing certain things in a certain fashion, thus if you are not prepared to obtain the knowledge required to develop a website I strongly recommend you hire somebody competent to get it done.
You can also have this awesome website, but it will not help you without being visible on the search engines, because your business depends on it to make that extra sales a possibility.
I am all for self-help but then you need to learn and it’s fine to make some mistakes along the way and also to learn from it.
Just take note incompetency can be costly, so don’t be incompetent when it requires knowledge. You do require knowledge to base your decisions on. This is not trying to sell services but you need the knowledge that a website is a digital space for your business to expand. You have to plan and need a good web strategy in place for it.
Your potential client is most probably going to search from a mobile device on a search engine and that’s why ranking high on the search pages has its perks.
We all start by doing something but in order to expand you shall discover paying for somethings ain’t such a bad idea if you work within a budget that you can afford.