During a discussion, yesterday with a dear friend the word “wisdom” came up in our conversation. He is like a mentor to me, and he seriously had me to become a firm believer in becoming knowledgeable in regard to what you want to do.
It’s actually simple when you have the knowledge to base your decisions on wisdom. Wisdom will kick in gear so that you can make the right decision or decisions.
When we are looking at a definition I quote from the Webster’s 1828 Dictionary: “The right use or exercise of knowledge; the choice of laudable ends, and of the best means to accomplish them.” I normally don’t do this, I mean quoting a lot, so this means I am serious and I hope you feel the same.
Learning the hard way is a costly exercise and it’s because we tend to do things in the hope that some miracle shall come from it and if our actions were based on sound knowledge we should have been able to prevent it.
When we start off in this business, we discover that there are paid ways of doing things on the net and then free or let me say organic ways, but all of them has positive and say negative attributes depending on how you do things on the net.
I know a good deal of may beg to differ from what I am saying, but mostly those who differ from this are the ones you are making rich by making yourself poor. I am talking about the ones that tell you to get the money, and they can’t even predict the outcome of the return on your initial investment.
Results, analytics that’s the data that tells the story and not basing decisions on nothing. Not having the money, why spend it if you are not going to get the sale?
Paid advertising is a reality and Search Engine Marketing is also a reality. Rankings are based on both Search Engine Optimization, free stuff or organic and Search Engine Marketing where there is paid advertising involved. Thus, people who search on the search engines, for example, Google and are searching for your product or service will be able to find you through either SEO or SEM depending on your ranking.
From my personal experience, if you can’t sell something, I mean landing that sale or getting paid for the service you provide, tell me the logic in spending that money with no return on your investment?
My advice is if you can sell the product or service and you can afford to pay to go for it, but have a budget and you need to go back to the drawing board and calculate your return on your investment. There are ways to direct the right people to your blog site or website, but if your stuff ain’t awesome, what are you going to sell or for what are you going to get paid?
Build organically use the free stuff first and sell something or get paid for your service then spend, but if time becomes an issue pay somebody to manage your Social Media Platforms and get into paid advertising that targets those interested in your products or service.
Your rankings ain’t more important than actual sales or getting paid for your service, yes rankings do help with the searches on search engines, broad or narrow searches, but is that the only way to get somebody who has interest in your product or service on your site?
Getting them there is one thing but getting them there to stay, is also another and maybe a future topic.